The maximum European competition of League of Legends will undergo major changes for the next year 2023. In addition to the introduction of Team Heretics or KOI, the great continental tournament will undergo great changes in format or regulations and there will even be a territory extension. The European competitive ecosystem will set aside the geographical or political barriers of the continent to also include Turkey, North Africa, the Middle East or the community of independent states. It is a considerable increase in extension, although not so much in terms of great transformations for the highest level competitive environment.
A name change that leaves things as they were
To reflect the new reality, Riot Games has been forced to change all its competitions. It would not make too much sense that a team from Turkey or Egypt competed in a European tournament. However, this was a real discomfort since LEC is a brand that the company has worked during the last four years. However, and to avoid throwing its marque tin work on the ground and the benefits of establishing itself in the long term, it has taken a creative solution. Basically, although all European League of Legends competitions change their name, none does.
- League of Legends European Championship (LEC) becomes League of Legends EMEA Championship (LEC)
- European Masters (EM) becomes EMEA Masters (EM)
- The European Regional Leagues (ERAS) environment is transformed into that of the Regional EMEA Leagues (ERAS)
It should be noted that the new EMEA Masters if it receives a small face washing with a new logo, although this was largely a pending work of Riot Games. The company had not carried out changes in the image of the competition in recent years and needed to adapt to the graphic line of LEC. Small curiosities that reveal the company's ins and outs and the decisions of a marketing team that has the responsibility of growing a competitive system that in 2023 will fulfill its tenth birthday.
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